Unless you were hiding under a doona all weekend (lucky you!), you’d know this dad and his kids broke the internet with the world's cutest video-bomb.
Professor Robert E Kelly was discussing serious South Korean politics live on the BBC, when his daughter stole the show, followed by her brother in a walker as mum races in to get them out discreetly (but fails).
It's the perfect snapshot of parenting calamity and hilariously just after it happened, Robert wondered if it might go viral.
@David_Waddell What would that mean, please? Re-broadcasting it on BBC TV, or just here on Twitter? Is this kinda thing that goes 'viral' and gets weird?— Robert E Kelly (@Robert_E_Kelly) March 10, 2017
Of course, the answer was a resounding YES! Since then, the video's been viewed over 30 million times on Facebook and YouTube, capturing hearts around the world.
Most people laughed, many related and some even some chided Kelly for batting his kid away (surely we’d all be as mortified and reactive if it happened to us).
And then came the comments, theories, the memes, the parodies in hilarious volumes… here's some of the best.
The reactions and theories
I feel like BBC Dad's kids didn't get a chance to fully articulate their opinion on South Korean politics & deserve a separate interview.— Robin Virginie (@RobinVirginie) March 10, 2017
If you’re gonna interrupt your dad’s live BBC interview, you better be (1) dancing, and (2) cute AF.— Megan Phelps-Roper (@meganphelps) March 10, 2017
THIS KID DELIVERS.😅 https://t.co/wcfSifXbGY
No Fake News here! Hanx. https://t.co/xHbPx50u8H— Tom Hanks (@tomhanks) March 10, 2017
Anyone who's ever done a Skype interview knows exactly why BBC Dad didn't get up to help with the rugrats:— Jon Schneidman (@RealSchneidman) March 10, 2017
My dude isn't wearing pants.
Today: BBC dad is hilarious— Christopher Ingraham (@_cingraham) March 10, 2017
Tomorrow: BBC dad is problematic
Sunday: BBC dad is why Trump won
Monday: BBC dad was viral marketing for Skype
my only comment on bbc dad is this is exactly how i always walk into a room pic.twitter.com/oIM0l3FRfm— maple cocaine (@historyinflicks) March 10, 2017
The memes and parodies
That mom bust in rhe interview like pic.twitter.com/Lr4ZJkQYAJ— Kevín (@KevOnStage) March 11, 2017
So.. friday night larks in homage of the crazy kids interrupting their dad live on BBC... pic.twitter.com/RRLriGTRn7— Celine Chaplin (@Celine_Chaplin) March 12, 2017
They're cousins. Identical cousins. pic.twitter.com/00HPhjHWi7— Madison M. K. (@4evrmalone) March 10, 2017
And our favourite one...
BBC Dad gets the Celine Dion treatment. pic.twitter.com/Sn9yAxhWC8— Matthew Gibbs (@matthewgibbsy) March 10, 2017
Mums reveal their first meal after giving birth
Illicit food no more!
Smallfoot reviewed: A big-hearted film for kids
A fun family romp with a bunch of hairy Yetis.
Why your romantic hero would not cut it in real life
Jamie Fraser, Mr Darcy, Edward Cullen ... they are all characters that have readers swooning, but would any of them cut it today?
Are you on board with the new, inclusive Thomas the Tank Engine theme song?
Plus we introduce their added female characters.
WIN a year's worth of books for you and your favourite playgroup or daycare
Win these amazing Disney Junior toy prize packs
Score fab toys from Mickey and the Roadster Racers, Minnie Mouse and Doc McStuffins!
Drag queens reading to children is the feel good story we need right now
Swapping cardigans and spectacles for glitter and sparkles.
Win a 'You Are Awesome' inspirational kids' book pack!
We're giving away four inspiring books that promote positivity and self-belief.