After 85 years, Danish toymaker The Lego Group is finally going to use more sustainable plastic.
This year the company will start using a plant-based polyethylene plastic, sourced from sugar cane. They’ll be starting with a range of Lego plants, trees and leaves, and these will appear in Lego box sets before the end of 2018. Plants made from plants! However, only 1-2% of Lego’s total plastic will come from the new polyethylene pieces for the foreseeable future.
At the moment, Lego’s bricks are made from ABS plastic (made from crude oil, a fossil-fuel). The change is part of Lego’s promise to use sustainable sources for all of their bricks and packaging by 2030.
The LEGO Group has partnered with World Wildlife Fun (WWF) to ensure responsibly sourced sugarcane for their products.
Sadly, while this new plastic is sustainable, it is not biodegradable, which means it doesn’t break down and will hang around this earth for a long time.
Lego promises that customers won’t see any change in the toy bricks, despite the source being different. Read: you’ll still feel that stinging pain when you step on one!
These eco-friendly building blocks will rock your socks
They look exactly like the original favourite toy.
‘Lego Dad’ Instagrammer is pure parenting gold!
There’s a new memelord on the block.
We want this incredible Lego tape
Fall head over heels in love with this accessory for toy bricks.
Lego launches Beatles' Yellow Submarine set
We're totally asking Santa for this.
Lego finally release wheelchair figure
Toy maker Lego has unveiled its first wheelchair figure in a new playset but why's it taken so long?
5 doormats that are WAY more fitting for homes with kids
For when you want to say "welcome" but also "enter at own risk".
Science says 'dad beards' are even dirtier than dog fur
Do with this information what you will.
This letter to the tooth fairy is the purest thing you'll read today
"It would be so horrible without fairys even thinking about it my eyes are starting to tear up."